KASHMIR
PARADISE ON EARTH
Haute Couture
The Zoon Atelier was born from a longing- to preserve and celebrate the cultural richness of Kashmir while making it accessible to those near and far. The name Zoon was chosen with intention. Just as the moon travels across skies, lighting up distant lands, we believe that the essence of Kashmir- its artistry, its textures, its soul- can travel too. From the hand woven threads of the valley to the city streets where you walk, Zoon is a bridge between tradition and modernity.
Welcome to The Zoon Atelier. This is where Kashmir meets the world, one stitch at a time.
Through the serene valleys of Kashmir, the word ‘Zoon’, meaning moon, is more than just a name- it’s a feeling, a memory, a piece of home. It carries the quiet strength of a young girl finding her voice, the grace of an elderly woman with stories folded into her shawl, and the poetic soul of Habba Khatoon, the Nightingale of Kashmir, whose legacy lives on in the shadow of the mountains that bear her name.
The Zoon Atelier was born from a longing- to preserve and celebrate the cultural richness of Kashmir while making it accessible to those near and far. The name Zoon was chosen with intention. Just as the moon travels across skies, lighting up distant lands, we believe that the essence of Kashmir- its artistry, its textures, its soul- can travel too. From the hand woven threads of the valley to the city streets where you walk, Zoon is a bridge between tradition and modernity
What began as a conversation over noon chai and shared memories of childhood summers in Kashmir has now taken shape as a space that honours heritage while embracing contemporary design. Every piece you’ll find at The Zoon Atelier is more than just clothing, it's a story woven in fabric, a memory dyed in saffron, and a tribute to the countless artisans who keep these traditions alive with their hands and hearts. We work closely with Kashmiri craftsmen and women, ensuring that their work receives not only recognition but dignity. With every thread and every silhouette, our mission is to bring you authenticity- the kind that can’t be manufactured, only preserved and passed on. Whether you're wrapped in a warm pheran on a winter night or styling a Kashmiri stole with your daily wear in a bustling city, we hope our pieces feel like home. We hope they feel like Zoon- a quiet, constant presence, following you wherever life may take you. Welcome to The Zoon Atelier. This is where Kashmir meets the world, one stitch at a time.